Trade Last is about the commitment to lifting others up.

Growing up, Jesse’s mom played a game with their family to “give you a Trade Last.” In this game, when you heard something good about another person, you would tell that person, I have a Trade Last for you. This would give that person the chance to share if they’d heard something good about you. But if not, you would still give that person their compliment, or the Trade Last. This continuous mirroring, valuing and encouraging of one another is the kind of world we dream of living and working in.

Whether in a one-on-one coaching session, during our LEAP Academy Women’s Leadership Development Program, an offsite leadership retreat, or a board meeting reviewing strategy, you will feel the deep care, thoughtful hospitality and energizing spirit of the Trade Last team.

Director of Hospitality and Strategic Assistant, Danielle Wilson

Founder, Coach & Consultant, Jesse Ihde

what we believe

We are driven by the belief that inside of every person is an inherently good, purposeful, loving human being and we seek to unlock that potential inside every client.

We are driven by the belief that we are hardwired for connection and belonging and teams built on this foundation, equipped with the human and character skills that build trust, achieve greater results.

We are driven by the belief that organizations can influence the wellbeing of their employees, their stakeholders, the community and the world at large. With a small turn of the dial where purpose drives profit, where people whose wellbeing is prioritized achieve greater results, where culture and strategy align and fuel one another, courageous founders and leaders can be creators of prosperity instead of poverty, energy and vitality instead of exhaustion and service instead of greed.

Vision

We imagine a world where most people and organizations genuinely care about people, value and prioritize our individual and collective wellbeing and where we each have a sense of purpose, belonging and vitality in our lives and in our work.

Why

To investigate and inspire others to actualize purpose, connection, wellbeing and vitality in life and work.

Values

“Listen to your life. see it for the fathomless mystery it is. in the boredom and pain of it, no less than in the excitement and gladness: touch, taste, smell your way to the holy and hidden heart of it, because in the last analysis all moments are key moments and life itself is grace.” -Fredrick Buechner

Love & Freedom

Love in Action
Acts of kindness
Words of affirmation
Direct communication - clear is kind

Feed your curiosity
Follow the questions and the sparks
Go deeper
Keep learning

Live the adventure
Take action
Live into the questions
“I love my life”

The examined life
Be a philosopher and phenomenologist
Re-evaluate regularly
Adjust accordingly

The F Words
Family at the front
For freedom
Faithful to friendship
Flexible and fluid
For the sake of others


We already have everything we need. There is no need for self-improvement. All these trips we lay on ourselves - the heavy-duty fearing that we’re bad and hoping that we’re good, the identities that we so clearly cling to, the rage, the jealousy and addictions of all kinds - never touch our basic wealth. They are like clouds that temporarily block the sun. But all the time our warmth and brilliance are right here. This is who we really are. We are one blink of an eye away from being fully awake.

-Pema Chodron, Start Where You Are